Google offers several free online digital marketing courses with certificates for individuals who want to improve their marketing skills. These courses are designed to help you understand the basics of online marketing, including web design, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and Google Analytics.
One of the most popular courses offered by Google is the Google Digital Garage, which provides a comprehensive overview of digital marketing. This course covers topics such as the basics of web design, how to optimize your website for search engines, and how to use social media to reach your target audience. The course is taught by experienced marketing professionals and is designed for both beginners and experienced marketers.
Another important course offered by Google is the Google Ads (formerly AdWords) Fundamentals course. This course is designed for individuals who want to learn how to set up and manage a Google Ads campaign. You will learn about the different types of Google Ads campaigns, how to target your audience, and how to measure the success of your campaign. The course also covers the basics of bidding and budgeting, so you can make the most of your advertising budget.
Google also offers a course on Google Analytics, which teaches you how to use the tool to measure and analyze website traffic. You will learn about the different metrics you can track, such as page views, bounce rate, and conversion rate, and how to use this information to make informed decisions about your website and marketing strategies.
Finally, the Mobile Sites Certification course teaches you about the best practices for building and optimizing mobile-friendly websites. You will learn about responsive design, mobile site speed, and how to ensure that your site is accessible to users on a variety of devices.
All of these courses are available for free on the Google Digital Marketing Course website (https://learndigital.withgoogle.com/digitalgarage/), and they include a certificate of completion that you can use to showcase your skills and knowledge. Whether you are just starting out in your marketing career or you are a seasoned professional looking to improve your skills, these courses are a great resource that can help you reach your goals.
In conclusion, Google offers several free online digital marketing courses with certificates that can help individuals improve their marketing skills. These courses cover a wide range of topics, from the basics of web design to advanced strategies for measuring and analyzing website traffic. If you are interested in improving your marketing skills, these courses are a great place to start.