what is digital marketing?
Digital Marketing is a medium through which we can promote or sell any product or service online. These days, people do a lot of online research, be it buying a property or a service, buying a house or a cake, they mostly do online research through mobile or computer. Undoubtedly, the internet plays a vital role in digitizing all forums. Around 80-90% of people use most of the services through digital mediums like online shopping, ticket booking, bill payment, phone recharge, online transactions,s and many more. Now the question arises what is digital marketing? What are the 4 types of digital marketing?
Selling your services and products online through digital sources is called digital marketing, in which the internet plays a very important role. This is an effective way to reach new customers online and hence it is also called online marketing. It took a long time to fully implement it. In 1980, some initiatives were taken which did not succeed. So in 1990, it was tried again and digital marketing succeeded. Whether it is a sole trader, a small entrepreneur, or a big company, digital marketing helps in reaching the maximum and right people in less time. That’s why it is a new technology through which more people can be reached.
What is the importance of digital marketing?
all about digital marketing, To survive in this modern world, we should use new methods, among which digital marketing is also used, which is widely used with the help of the internet. People have less time and less willingness and ability to discuss marketing activities. Actually, it is not easy to find time to meet people. On the other hand, digital marketing and online marketing through social networking sites enable a person to make connections with other people, while performing other activities. Considering this convenience, effective cost, and less time, the use of digital marketing is increasing day by day.
Digital marketing enables both the businessman and the customer to work with utmost convenience. People can increase the sales of their business products and services without going to the market. Google anything and find what you want to buy. In short, digital marketing-
- saves time
- saves money
- increases effectiveness
- produces measurable results
- Matches buyers and sellers easily
In short, digital marketing is the only source through which better results can be brought in less time and less cost.
The demand for digital marketing in the present and future
We have seen a lot of changes in the last few years and all these changes are universal. There was a time when product or service was sold through barter and now these days, everything is available online through the internet.
The Internet has given a wonderful platform for people living in the world to connect with each other which was not possible earlier. The Internet is the only medium due to which perfect harmony can be created through regular interaction between sellers and customers.
The effectiveness of digital marketing can be seen in the form of faster sales of products and services. Earlier, manufactured products used to sit in godowns for a long time and rot because they could not be sold in time. To sell products, help of offline advertisements was taken, which were very expensive and the advertisement reached only a few people. Those advertisements were not effective according to their value. These days it is not so, the reach is more and proper with the help of various search engines like google, Facebook, youtube, etc. Products are now more and more visible to the right people. Due to online distribution, these can be delivered to the right people immediately and payment can be received online on this occasion. Hence no physical presence is required and all the work can be done easily through digital sources.
With price return, convenient replacement, and return policy, selling products is more effective. Digital marketing is based on a popular line – “What is seen is sold”. People are so much aware these days that no seller or businessman can disclose any wrong information in this web world. With the help of cyber policies, the search engine can block false profiles if any customer or viewer complains.
In the future also business will be based on online visibility and overall efficiency. Actually, due to innovation and modernization, people will be able to get the right products and services with the right information at the right time.
No digital marketing is possible without the internet and that is why it is called “Internet Marketing”. Its purpose is to sell products and services online and that is why it is also known as “online marketing”. Digital Marketing is not based on a single model or strategy, it is a synthesis of a multitude of technical and non-technical activities which are:-
What are the 8 types of digital marketing?
- search engine optimization
- social media optimization
- Email Marketing
- Video Promotion and YouTube Marketing
- affiliate marketing
- pay per click
- online reputation management
- App Promotion
1) SEO (search engine optimization):
This is a technical source in which the website is optimized using the right keywords through the search engine’s algorithm. SEO is a combination of many on-page and off-page activities that help to bring the website to the first page of the search engine as well as help in bringing more traffic to the website and proper business leads. In short, its function helps to enhance the overall performance of the website.
Social media is the only source through which a lot of people get a chance to stay connected through Facebook, LinkedIn, Twitter, Pinterest, and other sites. All these sites are now used for business promotion and marketing. Advertisers can promote their business products and services with the help of display ads which are visible to the user after some time interval. This is a unique way to reach more people and bring more business with less cost.
3) Email Marketing:
Its task is to get information about the company’s products in your mail inbox. Whenever a company starts a new product or service or takes out a new offer, it considers it more appropriate to send all this information through the mail because it can convey information to many people simultaneously. This is also the best way of marketing.
4) Video Promotion:
If we talk about the promotion of videos, then YouTube is the only medium through which products and services can be promoted in a good way because these videos have a high amount of traffic. By showing advertisements on these YouTube videos or promoting through the videos, viewers and users can be encouraged to buy products and services. In short, it is a great source of branding.
5) Affiliate Marketing:
Do you remember word-of-mouth marketing? Affiliate marketing is also some kind of marketing through which every affiliate marketer gets some profit on every sale. If you have your own YouTube medium or a blog website that has more traffic, then you can also put a link to the advertiser’s product in those mediums and get some profit on every sale.
6) PPC and Pay Per Click:
It takes some time to bring organic results whereas PPC is one such source through which any marketer can take a business lead instantly on pay-per-click. This module takes some payment on every click and it is also easy to measure the business generated by it. Beginner businessmen use PPC services only to get instant leads in the beginning and to grow the business further.
7) ORM (Online Reputation Management):
Creating a website and getting it up-to-date is not enough. It is also important to have complete and positive online visibility. A negative review or feedback may bring down the performance of the website. Therefore it is also important to know about the services of ORM as it helps to brand the business positively and push back the negative reviews.
8) App Marketing:
The app is the only source through which you can stay on anyone’s mobile phone for a long time and he can buy your services anytime. The usage of the app is increasing day by day. If anyone gets rich then they make an app and promote business through it like other businesses like Amazon, Flipkart, Paytm, etc.
How can digital marketing be marketed through other sources?
sources of digital marketing
It takes more time and money to market your site. To reduce the cost of this marketing and to bring good results, digital marketing can also be used through other sources.