Are you looking for the best? What are the 7 marketing strategies? To Sell Your Products Or Services? Are you thinking about how to make the most of your online business or startup using digital marketing strategies? This article explores the top growth hacking strategies every digital marketing startup should be using. By using the tips you will learn about in this post, you will become a better digital marketer.
So if you are preparing to establish a massive customer base for your small online business, then this blog is right for you. Every marketer (online or offline) wants to grow a large community of consumers, which is an excellent idea. But the issue of building your user base hinges on how to find the right targets to optimize your products or services.
Interestingly, there are several efficient methods you can apply for optimal results. All you need is creativity to cut costs and reach your goals. But before we get into this blog post, let us see what digital marketing strategies represent.
What is digital marketing strategy?
A digital marketing strategy is characterized by a succession or sequence of marketing activities that you implement through various online marketing platforms in order to accomplish your goal. Hence, there are three online media channels available to achieve your goals. they are:
- owned media
- paid media, and
- earned media
However, if you are new to digital marketing, you must be wondering what are these marketing channels mentioned above. Let us consider each in brief.
This media asset includes digital marketing channels that you or your organization control—all platforms where you exercise authority. Examples of owned media include,
- Company Website
- Social media profiles and pages
- service page
- business blog
- email newsletter.
Paid media is in contrast to owned media channels. This suggests any external marketing platform that requires paid placement to generate results. Examples of paid media are:
- PPC advertising
- display advertising
- branded content
- podcast advertising
- Social Media Ads (Facebook Ads, Twitter Ads, Instagram Ads), etc.
- Search Engine Marketing (SEM)
Enthusiastically, paid media is one of the most important growth hacking elements for brand recognition and business growth.
Earned media, also called earned content, applies to brand mentions, such as written content about your business. Or where other people refer you without paying for your promotion. But you have earned a mention in different content based on your activities or works.
For example, SEMrush editor Melissa Futch mentioned me in her post on Twitter based on an article I wrote for the SEMrush blog. So people can note you in different media outlets. Please, embed the code below or use the screenshot for emphasis!
Examples of earned media include:
- blog post
- social media
- word of mouth marketing
- online reviews
However, note that a digital marketing strategy is different from a digital marketing plan. Although some marketers use those terms interchangeably, they are different.
Digital Marketing Plan vs Digital Marketing Strategies – Difference
A digital marketing plan lets you develop and initiate a successful digital marketing strategy. Therefore, your digital marketing plan differs from a digital strategy because it is a comprehensive marketing document that outlines your digital marketing efforts or action plan. It helps you set up a successful marketing approach for your startup.
This includes the strategies you want to implement and the marketing channels to achieve your goals. But, a digital marketing strategy involves a range of marketing initiatives through various online platforms that enable you to meet your marketing goals.
Now that we are clear about them, let’s move on to why having a steady digital marketing strategy is essential to your business’s success.
Why do you need a digital marketing strategy?
Technology has changed the marketing landscape with almost all businesses and organizations going digital. And the way people consume content has changed too, with more users digesting content material through:
- desktop and mobile devices
- social media
- Other information marketing platforms.
To this end, marketers from all sectors, including the advertising industry, have adapted to this change. As a result, advertisers try to present their products or services to their target audiences using various digital marketing assets.
Also, it gives you insight into what they want from you and helps in building long-term brand-customer relationships. Now that you have a better idea about digital marketing strategy and its importance for your startup business let us look at the top digital marketing strategies to hack your online business.
What are the 7 marketing strategies?
The 7Ps Marketing Mix is a comprehensive and well-established framework that helps businesses create an effective marketing strategy. The 7Ps consist of Product, Price, Place, Promotion, People, Process, and Physical Evidence. Each element of the 7Ps represents a key aspect of marketing that businesses must consider to successfully promote their products or services. By taking a holistic approach to marketing, businesses can ensure that their efforts are well-coordinated and aligned with their overall business objectives.
The 7 marketing strategies is a popular framework that businesses use to develop and execute their marketing strategies. Here’s an overview of the 7 marketing strategies:
The first P of the marketing mix is a product. This refers to the physical or digital item that your business is selling. You need to consider what your product is, its features and benefits, and how it meets the needs of your target market.
The second P of the marketing mix is price. This refers to the price that you charge for your product or service. You need to consider factors such as your costs, your competitors’ prices, and the perceived value of your product in order to determine an appropriate price.
The third P of the marketing mix is promotion. This refers to the activities that you use to promote your product or service. This includes advertising, public relations, personal selling, and sales promotions.
The fourth P of the marketing mix is place. This refers to the channels that you use to distribute your product or service. This includes both physical and digital channels, such as your website, social media, and physical retail locations.
The fifth P of the marketing mix is people. This refers to the people who are involved in your business, including your employees and your customers. You need to consider how your employees can provide excellent customer service, and how you can create a positive customer experience.
The sixth P of the marketing mix processes. This refers to the processes that you use to create, deliver, and support your product or service. This includes everything from the manufacturing process to the delivery process, as well as customer service and support.
7) Physical Evidence
The seventh P of the marketing mix is physical evidence. This refers to the physical evidence that your customers have of your product or service. This includes things like the packaging of your product, your store layout, and the physical appearance of your employees.
By using the 7Ps of marketing, businesses can create a comprehensive marketing strategy that takes into account all of the key elements of the marketing mix. This can help to ensure that their products or services are positioned effectively in the market and that they are able to attract and retain customers over the long term.
I believe you have learned valuable marketing tips that you can start implementing to grow your startup business fast. While there is no one-size-fits-all, keep testing your marketing performance to identify what works best for you.
Apply the pointers in this article, test your strategies, adjust or discard what isn’t working, and reuse and enhance what produces results. Also, improve your landing pages to convert more, incorporate email marketing, and set up a tracking system for available ratings.
Do you have more digital marketing tips and strategies that would benefit our readers? We would appreciate your insight and recommendation in the comments section below.